The Future of Cross-Cultural Shopper Marketing

Bridging cross-cultural shoppers, retailers, and brands across all channels

The Cross Cultural Bridge

Del Rey Marketing is a leading cross-cultural shopper marketing & activation agency bridging retail, brand, and digital partners. From integrated customer research, creative development, retail partner execution, and proprietary online to in-store digital programs, Del Rey Marketing converts cross-cultural audiences into avid customers at retail outlets across the United States.

Bridging Elements Together

Del Rey Marketing doesn’t just build a campaign: we bridge all of the elements needed for successful activations together. We weave the creative story and background of a partner brand together with the execution prowess needed for in-store activations at the point of decision.

Underlying all of this, at each successive stage of execution, is a profound emphasis on digital activation. From the creative brief to the wrap-up report, digital touch points are woven into each successive stage of the consumer journey. Not only does this translate to increased sales, it translates to the most loyal and powerful cross-cultural consumer.

Our Strength

The Audience

Del Rey’s knowledge of cross-cultural audiences, proprietary deep consumer analytics tools, and unmatched network of retail partners, provides partners with the right target in which to start a campaign.

The Creative

Del Rey is story driven and we believe the best partners are as well. Del Rey develops a unique creative and narrative approach for each activation that mobilizes hearts, minds, and clicks behind a brand.

The Execution

From in-store pop ups to product sampling, to online and offline tracking, Del Rey has a strategy that will work. Further, Del Rey’s list of over 2,000 proprietary digital partner relationships provides a unique activation touch point.

Case Studies


Increase likes and followers on social media platforms.

  • Orgullosa’s Facebook page increased by 2,361.

  • Distribution of 10,000 + samples.

  • Distribution of 700 Orgullosa branded premiums.


Create awareness, drive trial, generate demand.

  • More than 1,500 beautiful woman received the Brush Up Tour experience.

  • An estimate of 3,921 products were sold.

  • Distribution of 3,000 coupons.


Leverage Kraft products to communicate to Hispanic Moms.

  • Visited 16 grocery retailers in 9 major Hispanic Markets including Miami, Los Angeles, Houston, Dallas & San Antonio.

  • Total of 109 store front events were executed creating 30,975 units sales and 8,360 gift redemptions.


Create brand awareness and connect with the Hispanic community in a relevant way.

  • 15,000+ Kellogg’s samples distributed.

  • 50k+ engagements.

Our Clients