Del Rey Marketing is a leading cross-cultural shopper marketing & activation agency bridging retail, brand, and digital partners. From integrated customer research, creative development, retail partner execution, and proprietary online to in-store digital programs, Del Rey Marketing converts cross-cultural audiences into avid customers at retail outlets across the United States.
Bridging Elements Together
Del Rey Marketing doesn’t just build a campaign: we bridge all of the elements needed for successful activations together. We weave the creative story and background of a partner brand together with the execution prowess needed for in-store activations at the point of decision.
Underlying all of this, at each successive stage of execution, is a profound emphasis on digital activation. From the creative brief to the wrap-up report, digital touch points are woven into each successive stage of the consumer journey. Not only does this translate to increased sales, it translates to the most loyal and powerful cross-cultural consumer.
Del Rey’s knowledge of cross-cultural audiences, proprietary deep consumer analytics tools, and unmatched network of retail partners, provides partners with the right target in which to start a campaign.
Del Rey is story driven and we believe the best partners are as well. Del Rey develops a unique creative and narrative approach for each activation that mobilizes hearts, minds, and clicks behind a brand.
From in-store pop ups to product sampling, to online and offline tracking, Del Rey has a strategy that will work. Further, Del Rey’s list of over 2,000 proprietary digital partner relationships provides a unique activation touch point.
Increase likes and followers on social media platforms.
Orgullosa’s Facebook page increased by 2,361.
Distribution of 10,000 + samples.
Distribution of 700 Orgullosa branded premiums.
Create awareness, drive trial, generate demand.
More than 1,500 beautiful woman received the Brush Up Tour experience.
An estimate of 3,921 products were sold.
Distribution of 3,000 coupons.
Leverage Kraft products to communicate to Hispanic Moms.
Visited 16 grocery retailers in 9 major Hispanic Markets including Miami, Los Angeles, Houston, Dallas & San Antonio.
Total of 109 store front events were executed creating 30,975 units sales and 8,360 gift redemptions.
Create brand awareness and connect with the Hispanic community in a relevant way.
15,000+ Kellogg’s samples distributed.